…it’s more important to be prolific than insightful. At least according to my friend Matt Quinlan, and since he’s not usually wrong about anything, I’m going with it. This also serves as the swift kick in my own rear, to get over the fear of not having anything “good enough” to say. I’ll just commit to saying more of it. So, let the blogging begin.
What do I care about? I market software. It’s not the software (SOA, middleware stuff) that’s as interesting to me as the ways we communicate about it. I’m interested in how we, as marketers, can be better match-makers between our own products and those individuals whose problems could be solved with our help. So I’m in the “social media” camp, one of many who is certain that Twitter, Facebook, blogging, FriendFeed et al will change our businesses for the better, but still trying to figure out how. And since these social media enablers haven’t quite figured out how it all works either, I’m okay with admitting my rookie status.
The next thing for me will be to focus on some good examples of companies, organizations or individuals who are making social media work. I have a few in mind from following them on twitter, but I’ll try to find some that haven’t been overly scrutinized already.
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