screencasts: visual how-to guides

We just published a new screencast today, showing how to use a piece of technology about which we did a huge press push a few weeks ago.  This is part of our “rolling thunder” approach, to continue to release fresh content to generate more interest about new products.

Adding Mediation to WSO2 WSAS

We plan on doing a lot more of these, at least one for every product.  The idea is to show the product in action, so a user or potential user can see how it works in specific scenarios.

Screencasts are also a great component of our content creation strategy because:

• The engineers who develop the products can complete the recording on their own
• Ruwan (our engineer who did this screencast) said it only took him less than 2 hours, and it represented “0.2% of the effort it took to code the actual product”
• They require minimal editing effort from marketing
• They can be hosted on YouTube as well as on project pages on our own websites, increasing their exposure
• When a screencast is published, it’s the perfect candidate for sharing on twitter, Facebook, LinkedIn et al, and is a good candidate for a “personal release” announcement
• Prospects can see a variety of resources for any given product, increasing the perception of (a) the viability of the product, and (b) the credibility of our paid support expertise